2021 Instagram Hashtag Guide: How to Get More Reach
Instagram hashtags can make or break your Instagram strategy. Use them correctly and you’ll get your posts seen by more people.
Top Instagram hashtags
As of November 19, 2021, these are the top 50 hashtags on Instagram:
#love (1.835B)
#instagood (1.150B)
#fashion (812.7M)
#photooftheday (797.3M)
#beautiful (661.0M)
#art (649.9M)
#photography (583.1M)
#happy (578.8M)
#picoftheday (570.8M)
#cute (569.1M)
#follow (560.9M)
#tbt (536.4M)
#followme (528.5M)
#nature525.7M
#travel497.3M
#style472.3M
#repost471.4M
#summer454.2M
#selfie422.6M
#me420.3M
#friends396.7M
#fitness395.8M
#girl393.8M
#food391.9M
#fun385.6M
#beauty382.8M
#smile364.5M
#family357.7M
#photo334.6M
#life334.5M
#music316.1M
#ootd308.2M
#makeup285.3M
#amazing277.5M
#igers276.5M
#nofilter268.9M
#dog264.0M
#model254.7M
#sunset249.8M
#beach246.8M
#foodporn229.4M
Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.
A large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost. Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.
Types of popular Instagram hashtags
Instagram breaks hashtags down into nine distinct types:
Product or service hashtags: These are basic keywords to describe your product or service, like #handbag or #divebar
Niche hashtags: These get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger
Industry Instagram community hashtags: Communities exist on Instagram, and these hashtags help you find and join them. Think #gardenersofinstagram or #craftersofinstgram