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How to Get Verified on Instagram in 6 Simple Steps

Want to know how to get verified on Instagram? There are six simple steps to submit an Instagram verification request and get the coveted blue checkmark.

What does Instagram verification mean?

Instagram verification is how you prove that your Instagram account is the authentic presence of a notable public figure, celebrity or global brand.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.

Who can get verified on Instagram?

Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”

Here is what we do know about eligibility.

First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:

  • Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.

  • Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.

  • Public: private Instagram accounts do not qualify for verification.

  • Complete: do you have a complete bio, profile photo, and at least one post?

  • Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.

Can you get an Instagram verification badge without being famous?

The good news is: You can!

As long as you are able to check off all of the criteria listed above and provide proof of “notability” (i.e. show that person, brand, organization, publication or pet your account represents is in the public interest), you can get verified on Instagram. Technically, follower count is not a criterion when it comes to Instagram verification.

How to apply to get verified on Instagram: 6 steps

The verification process on Instagram is actually quite simple:

  1. Go to your profile and tap the hamburger icon in the top right corner

  2. Tap Settings

  3. Tap Account

  4. Tap Request Verification

  5. Fill in the application form.

    • Your legal name

    • Your “known as” or working name (if applicable)

    • Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)

    • You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.

6. Fill in the application form.

  • Your legal name

  • Your “known as” or working name (if applicable)

  • Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)

  • You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.

  1. Tap Send.

According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab. Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.

Within a few days or a week, you’ll receive a direct yes or no. No feedback or explanation.

This is what a no looks like:

And here’s a yes, break out the bubbly:

Tips to get verified on Instagram

So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.

We’ve gone ahead and compiled all the best practices that will maximize your chances of success as you move forward with your quest to prove your brand’s noteworthiness.

Don’t try to buy a verification badge

We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.

Same goes for any third-party app or random account that offers “full refunds.”

Same goes for an account that DMs you because they want to sell you their badge because they “don’t need it anymore.”

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.

The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).

Apply when your name is in the news

Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.

If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.

If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.

Make sure your profile and bio are complete and effective

Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.

Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.

If you’re turned down the first time, try again

If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.

Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.

And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.

How to stay verified on Instagram

Once you’ve earned your badge, how do you keep it? It’s pretty simple. Instagram verification seems to be awarded in perpetuity, even if you’re no longer doing the thing that made you “notable.” But here are the hard and fast rules.

Keep your account public

A public, unlocked account is necessary to apply for verification, and necessary to stay verified.

Play by the rules

Flouting Instagram’s Terms of Use and Community Guidelines will get any account disabled or deleted, but with great power comes great responsibility. Verified accounts don’t get a free pass on being ethical, authentic and upstanding members of the community.

Getting verified is just the start

The rules require an absolute bare minimum of activity to keep your Instagram verification badge: a profile picture and one post. We don’t recommend doing less than that. We recommend doing way, way more.

Take advantage of your new blue seal of authority, nail your Instagram strategy, and get posting engaging content for your audience. Brands don’t live and die by the checkmark alone.

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