1.Set Your Account Up for Success
The first step is to look at why you want to grow your Instagram.
Is it a numbers thing? Do you want to make more money? Connect with more people?
Drilling down on the reason behind growing your Instagram gives you clarity on what type of content to create. What does success look like based on your goal?
2.Create a posting schedule
You will need to post a lot in order to grow your readership. Instagram loves an active account and will reward you for being active and engaged on the platform by showing you to more people.
The first thing that you need to do is decide what to post about.
Every post you publish needs to be for your ideal reader or it will be a waste of time. You need to bring them value and have a strategy behind each post.
Ask your audience, and follow other people in your niche who have already built a following on Instagram. Learn their strategy and figure out how you can model it in your own business
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3. Perfect Your Blog Promotion Plan
When you concentrate on your Instagram, it’s easy to get sucked into it and forget the main purpose — to direct people to your blog.
You need to reference your blog and tell people to go there.
LINK IN BIO
There is only one place on your profile that you can put a clickable link, and that is in the website link part in your bio.
You will need to copy and paste your blog link in there, or any link you wish to direct people to.
USE STORIES
This is the most important part of your blog promotion strategy.
Stories on Instagram allow people to see the real you, and this is where they will connect with you. You can use stories for people to get to know you, but the most important thing that you can do in your stories is to provide free information and a ton of value.
Point people towards your blog and resources that they can get on there.
Talk about the things that can help your ideal reader and where they can find them.
3. Understand the Importance of Hashtags
You should never ignore the importance of using good hashtags, as they could be the reason that people find you and want to follow you.
The great thing about hashtags on Instagram is that people can choose to ‘follow’ whichever hashtags they want. That means you can show up in their feed even if they are not following you.
If people are browsing through a particular hashtag, this is also where they will stumble across your account.
On Instagram, you can use up to 30 hashtags on each post, but it’s important to remember to only use hashtags relevant to your post. It’s tempting to use popular hashtags to expand the reach of that post, but it won’t attract your ideal audience.