Updated: Apr 14, 2020
1. Pick a filter and use it for all of your photos
This is one of the easiest ways to make your feed look consistent and branded! Choose a filter, or a preset, and use it on every single one of your photos. It doesn’t matter if it’s an Instagram filter, black and white, a Lightroom Preset, or a filter from an app. Using the same one consistently (even though some images will look better with others, sticking to one makes your entire feed look better) makes a HUGE change in how things look visually on your profile.
2. Pick 5 categories of things you want to post about
Feel like you are constantly stuck when it comes to figuring out what to post, and what to say? A lot of people feel that way all the time-- scrolling through old photos on the camera roll, trying to figure out exactly what they could use to throw on their Instagram feed today just to post something. This is hurting the engagement tremendously because posting just to post is not effective.
Here’s an example of five categories so you can craft your own.
Self-care + inspiration
My dog/ home
My work (logos/websites)
Doing this and having this to reference made figuring out what to post SO easy. You will recognize it regardless and share something that’s important and that reflects your brand without sacrificing quality content.
3. Use high-quality images
This doesn’t necessarily mean you have to invest in branding headshots (even though it is one of the first things we would recommend investing in your business) but, make sure the images you are using are as quality as they can be- even if they come from your phone!
Make sure light is always in front of you- not behind you. Stand by a window and prop your phone up with a self-timer. Use quality stock photos from sites.
Having quality images on your feed automatically makes it look more presentable and makes you seem more credible! People have the attention span of a goldfish, so it is so important to really “wow” them within the first few seconds they come across your feed.
4.Use a photo of yourself on your profile
People want to connect with you first, and your brand second. Show a quality image with your face in it as your profile image on your Instagram so people already have a sense of you and who you are. If you opt not to do this or feel like none of the images you have work, that is totally okay, just make sure that you are seriously splattering your face all over your feed.
If you look into any marketing guru online, they’re probably splattered all over their feed and website. You get used to it after a while, and you’ll see the difference it makes in being able to get people to engage with you and connect. (This goes with Instagram stories also- SHOW YOUR FACE LADIES!
5. Stick with the same theme.
This is a general rule that really wraps up all the other rules- but it is so important. Stick with a theme both aesthetically and strategically. Your Instagram is a portfolio for you to share the highlights of your life- both business and personal. It’s what you’ll reference when you reflect on the year and look back on memories. It is your legacy.
So post with intention, share your story, be authentic, be vulnerable, and utilize the app to it’s full potential. As far as a visual theme- there will be photos you want to share that don’t match your aesthetics at all. Instead of adding them to your feed- add them to your story! That way you can share them but it won’t disrupt the flow you have going on.
Crop your images the same way. Try to shoot the images you take yourself from similar angles. It’s all in the details and the little things will be HUGE when it comes to consistency!
So there you have it, top 5 tips to improve your Instagram feed without having to budget any money and hardly any time. Once you apply these ideas you will start to see a HUGE difference and really start to feel like you are in control of your visual identity and you’ll be able to kiss goodbye the feeling of never knowing what exactly to post.