Updated: Feb 6, 2020
1. Establish your brand’s “look” on Instagram
Once you decide what type of content to publish, you need to decide how it’s going to look. Creating an Instagram aesthetic, color influences buying decisions and brand recognition.
Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds.
The photos should have a consistent color scheme, look, and feel. They should be immediately identifiable.
2. Write great captions
True, we just said that Instagram is a visual medium. But that doesn’t mean you can neglect your captions. Your brand voice is just as important as your brand's look. Like your visuals, it should be consistent across posts.
Instagram captions can be up to 2,200 characters long, so you can use them for everything from a quick quip to detailed storytelling. That said, only the first two lines of text appear in the news feed without tapping more.
Since people tend to scan captions rather than read them thoroughly, you want to get all the important information into those first two lines.
Our team personally recommend the following Instagram caption lengths:
Organic posts: 138–150 characters Instagram ads: 125 characters
If you’ve got more to say, go ahead and say it. But make sure the extra text is worth it.
Your caption should be relevant, entertaining or informative, compelling, and on-brand. For more details, check out our website on how to write great Instagram captions.
If you want engagement on Instagram you have to engage, too.
Posting quality content is great, but if you ignore comments and never interact with any other profiles, you’ll have a lonely existence on the network.
At a minimum, respond to comments users post on your feed. But also seek out popular accounts in your niche, follow them, and like and comment on their posts. Make yourself visible in a non-promotional way.
If someone tags you in a post, check it out and look for opportunities to engage. Can you re-share their post in your feed or in your story?
4. Use Stories highlights and covers to boost your bio
Stories highlight covers.
You can create highlight albums to preserve your top Stories content, so it doesn’t disappear after 24 hours. Your highlight albums appear right under your bio, and you can create custom covers for each.
Used effectively, this adds a whole extra component to your bio, giving potential followers loads more information about your business and why they should follow you on Instagram.
For example, ENDLESSFOLLOW Company uses highlights covers to share some of their selling products.