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How to Sell Your Products on Instagram

Updated: Feb 16

With Instagram Shopping, people can buy your products directly from your photos and videos. Learn more about how you can inspire people to purchase your offerings.

Feature your products on Instagram with these 9 tips

Build a habit of posting about your products.

Build a habit of posting about your products.


Create posts about your products at a regular cadence, like a certain day of the week, so your community members build a habit of looking at your products regularly.


Reveal the process behind creating your products.



Take your community behind-the-scenes using stories to see the hard work that goes into making your products.


Show all variations of your products.


Display all your product options, so your customers can have a selection of different colors, sizes, and types of material to choose from.



Create Story Highlights for different products.



Stories may disappear after 24 hours, but you can highlight specific stories that showcase certain products on your profile.


Use a backdrop


Think about what colors and textures will help your products pop, like a white or patterned wall. You can just use a piece of fabric as your backdrop.



Feature multiple products with a flat lay


A flat lay is a picture taken from above of items laid out on a flat surface. For instance, look at this flat lay @tattly created of their tin boxes.


Share photos and videos your customers have posted with your products.


When customers tag your product in photos and videos, ask their permission to share it on your Business Account.


Create tutorials on the different ways people can use your product.


Use stories to create a step-by-step guide or share longer videos on IGTV.


Encourage interaction to build confidence.


Use the question sticker in your stories to open it up to questions on your products. This way, people can learn more about your products and feel confident in making a purchase.

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