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  • Marija Nikolaitytė

Keep losing followers on Instagram? Is it You or is it Them?

Updated: Feb 27

There are a bazillion reasons someone might unfollow you on Instagram, but if you’re noticing it’s starting to happen on mass – here are 4 reasons that it might be you and our solutions to get on top of it.


1. Photograph quality



Posting low-quality imagery is the fastest way to lose your audience.

Is that photo too dark? To blurry?  Even if you’ve got crazy emotional ties, if it’s not up to scratch, it needs to go.


It can be tempting to ‘post at the moment’ but if you’re using Instagram for professional reasons, with purpose, competing for eyeballs on the fastest growing visual platform, you’ll need to keep your imagery of top quality.

There are many great editing tools available to you to keep your images on point.


2. Overselling


Instagram is a community, so if you’re an account that is constantly not taking part in the community and instead post after post is “BUY MY STUFF!!” Then you might be turning your community off and reaching for the unfollow button.


Take a minute to think about your posting strategy, are you taking part in the community as well as dropping in your work to sell on Instagram?


There are four types of posts available to use in your Instagram toolkit. The best way to draw in your audience is to use these 4 different posts to draw Instagrammers into your brand storytelling, bringing them along for the ride and wanting to support you.


3. Over-posting



Posting too often can be a big turn off.


If post-after-post is appearing of the same brand, it starts getting a bit much in someone's feed.


We recommend a quality over quantity approach to ensure you’re always delivering great content to your audience. Over-posting on Instagram also includes slicing up your images to create a big grid, your followers don’t want to see 9 tiny portions of an image, it’s boring and frustrating and leads to being unfollowed quickly.


4. Doesn’t fit with your Instagram theme


Your followers started following you because they like what you’re doing. You’ve got a great visual theme going on, your images are great and your followers could probably pick out if it’s your post before even reading your account name.


Your bio gives a great description of what you’re about, and your followers are interested to see more of that.


Then suddenly you post an image of your cat licking your fingers. Ok, maybe not that, but something definitely obscure. Your audience doesn’t relate to your off-topic posts and after a little while, they’ve hit the unfollow button and you’re losing followers

If you feel like you want to take your Instagram feed in a new direction, that’s totally fine, just remember to be consistent with the direction you are taking.



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