Use free Instagram tools:
Business profiles on Instagram aren’t all that different from Facebook business profiles.
Through Insights, you can view statistics like impressions, engagement data, and more.
You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.
These free tools are priceless because you can use them to understand exactly how users are interacting with your content.
The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
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